The Creators Project: music, media and creation

Posted by | Thursday, May 20th, 2010 | 0 Comments

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The Creators Project, launched Monday through a collaboration by Intel and Vice Magazine, is a multi-year program dedicated to identifying leading artists and enabling them to showcase their works. Frustrated by the generic voice of mainstream media, the founders of Vice Magazine set out to create a voice and a venue they could call their own. “The Creators Project is built on supporting leading musicians, artists and designers from every corner of the globe,” said creator Mark Ronson. “All too often our most talented artists struggle to showcase their work. This project is designed to empower this next generation of artists by leveling the playing field.”

In practice, most of the project’s content is a collection video shorts picking the brain of established artists. With names like Chris Cunningham, Mark Essen, Richie Hawtin, Spike Jonze, 1024architecture, Takeshi Murata, Jum Nakao and Matthew Herbert, the project’s “creator” list reads like a who’s who of electronic music, art and new media… and I don’t think anyone would argue that Richie Hawtin and Spike Jonze struggle to showcase their work. But still, the video series is nothing short of inspirational. The mini-documentaries strike a conversational tone, and it’s nice being able to watch these artists describe what it is they do, why they do it, how they got their and what they’re trying to achieve. And with only 7 of the slated 84 artist features currently live, there’s plenty of content to look forward to.

To kick off The Creator Project, Vice and Intel have arranged The Creators Conference series, a massive 5-city event tour aiming to bring thousands of people together for live concerts, art exhibits, film screenings and panel discussions. The tour kicks off this June in New York City with London, Sao Paolo, Seoul and Beijing to follow.

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